Audience Research

Audience Research

We need to create a survey in order to learn about our and other target audiences, and how to personalise a campaign in order to affect them specifically.

Watching Targeted Campaigns

Charlie Says:

This advert features a young boy and his talking cat, it is an animated advert that uses simple language so young children can understand it. This campaign was aimed at children of both genders from 5 to 8 years old.

Anti Knife Crime:

This advert is based on a teenage boy walking through his estate carrying a knife. There’s no music in the advert and dramatic sounds, such as a shrieking girl. This advert is aimed at boys around 14 or 15 years old.

What’s Your Thing?

This advert is made up of clips of young boys doing their favourite activities and enjoying them, saying that they will not let others put them down. It targets boys aged from 10 to 12 years.

We Are Girls

This advert features girls who are disagreeing with stereotypes they feel they have been put into, whilst doing what they enjoy. It targets young girls aged between 10 and 12 years.

Preparing for the Sunnyhill Pupils

Step 1: Contact the school

Step 2: Interview the teacher(s)

Step 3: Interview the children

Step 4: Choose a topic and research it

Step 5: Make and perform the piece